In many rural regions, including those of the Nordic region, a former dependence on primary activities such as fishing, forestry, mining and/or agriculture has been superseded in recent decades by increasing involvement in the tourism sector. The purpose of this paper is to explore the potential implications of climate change for non-winter rural tourism in the Nordic region. Using the Tourism Climatic Index as an analytical tool, the paper highlights the range of potential conditions for outdoor tourism activity for three future time periods (the 2020s, 2050s and 2080s) under two scenarios of climate change (B1A and A1F). Findings suggest the possibility of substantially longer periods of desirable climatic conditions in future decades, particularly in the southern and eastern portions of the region. Implications of the findings are discussed in the context of the adaptive capacity of various tourism actors (tourists, providers and government) and in light of the particular vulnerabilities and assets of rural communities. The need for an integrated and multilevel approach that recognises the importance of the efficient coordination and integration of resources, products and services across multiple actor boundaries and levels is stressed.