Well-designed and facilitated participatory learning processes focussing on stakeholder discussions can lead to significant learning, skill development and decision-making outcomes in industries such as agriculture. Virtual World machinima, which simulate farmer discussions, have significant potential as an alternative information delivery method in agriculture extension environments, where funding and policy support is declining and access to high speed internet is increasing globally. This research trials and evaluates a Second Life machinima designed as a discussion support tool for the Australian sugar industry.