Ceric ammonium nitrate has been used for qualitative analysis of ethanol. It forms an intensely colored unstable complex with alcohol. In this work, a simple flow injection (FI) colorimetric method was developed for the determination of ethanol, based on the reaction of ethanol with ceric ion in acidic medium to produce a red colored product having maximum absorption at 415 nm. Absorbance of this complex could be precisely measured in the FI system. A standard or sample solution was injected into a deionized water donor stream and flowed to a gas diffusion unit, where the ethanol diffused through a gas permeable membrane made of plumbing PTFE tape into an acceptor stream to react with ceric ammonium nitrate in nitric acid. Color intensity of the reddish product was monitored by a laboratory made LED based colorimeter and the signal was recorded on a computer as a peak. Peak height obtained was linearly proportional to the concentration of ethanol originally presented in the injected solution in the range of 0.1-10.0% (v/v) (r(2)=0.9993), with detection limit of 0.03% (v/v). With the use of gas diffusion membrane, most of the interferences could be eliminated. The proposed method was successfully applied for determination of ethanol in some alcoholic beverages, validating by gas chromatographic method.