Episodic peak ozone levels over the 1990–2007 period appear to have declined strongly whilst annual mean daily maximum levels have risen over the same period at monitoring sites within the midlands regions of the UK. Sensitivity studies carried out with a photochemical trajectory model have shown that European policies to control Volatile Organic Compound (VOC) and Nitrogen Oxides (NOx) emissions are the likely cause of the decline in episodic peak levels. There appeared to have been little influence on the episodic peak from changes in intercontinental trans-Atlantic transport but an overwhelming influence on the annual mean daily maximum levels. Non-linear relationships between VOC and NOx emission controls and ozone, together with the ambition level set by policy-makers, appear to explain why ozone levels in Central England still do not meet internationally accepted air quality guidelines despite two decades of policy actions within Europe.