Fe and Zn concentrations and selected diploid Andean landrace accessions were evaluated by farmers and researchers in Ethiopia in 2013 to gain their appreciation of tuber yield and consumption traits. Farmers identified five important attributes for evaluating new varieties. In ranking of potato tuber characteristics, women placed a higher value on tuber shape, and men did so on tuber color. The Andean landrace cultivar group Phureja accession, CIP706828 was favored for its good taste by majority of the panelists and also yielded well (33 tons ha-1) though it was not high for Fe and Zn. Phureja cultivars are characterized by short dormancy which could enable year-round harvests in Ethiopia as a contribution to food security. From this participatory exercise with farmers, we learn that farmers are open to test new types of potatoes in their farming systems. Note: Each participant was given 15 grains (maize for men and fava bean for women) to rank the traits by depositing grains: 5 for most important, 4 grains for 2nd, 3 grains for 3rd, 2 grains for 4th and 1 grain for 5th most important trait in plastic bags placed in front of names of the traits identified in group discussion.