This paper deals with the problem of stabilizing a bilinear system via linear state-feedback control. The proposed procedures enable us to compute a static state-feedback controller such that the zero-equilibrium point of the closed-loop system is asymptotically stable; moreover, it ensure that an assigned polytopic region is enclosed into the domain of attraction of the equilibrium point. The controller design requires the solution of a convex optimization problem involving linear matrix inequalities. The applicability of the technique is illustrated through an example, dealing with the design of a controller for a Cuk dc-dc converter.