Analyzes what corporate intelligence means, and presents a re‐engineering project to rethink training in the work environment through the use of Web‐based instruction systems. Presents the main concepts and modules of Web‐based instruction systems, as well as the communication, co‐ordination and co‐operation tools needed to develop a computer‐aided learning environment. Presents a recently developed Web‐based instruction system called W3E. Depicts the architectural logic of the system, and a new modus operandi offered to companies in order to transform learning into an ongoing process within them. Draws some conclusions from this proposed model, the benefits are outlined and the latest challenges this new paradigm has posed to us all are also presented.