National and International Red Lists and Legal Acts specify species with conservation needs, mainly on the basis of personal experiences. For effective conservation we need scientifically justified prioritization and grouping of these species. We propose a new combined approach where species are grouped according to the similar activities needed for their conservation. We used the national list of vascular plant species with conservation need for Estonia (301 species), and linked these species to eight qualitative conservation characteristics, four reflecting natural causes of rarity (restricted global distribution; restricted local distribution within a country; always small populations; very rare habitat type), and four connected with nature management (species needing the management of semi-natural grasslands; species needing local disturbances like forest fires; species needing traditional extensive agriculture; species which may be threatened by collecting). Only one positive association occurred among the characteristics – between restricted local distribution and small size of populations. Thus, natural causes of rarity and management aspects are not overlapping, and both should be used in conservation activities. Species grouping by different conservation characteristics allows one to focus on species groups with similar conservation needs instead of individual species. Prioritization of species with conservation needs can be based on the number of conservation characteristics that are associated with a particular species. Our prioritization did not correlate with the categories of the national Red Data Book, but a positive association was found with legal protection categories. The legislation, however, covers only the natural causes of rarity. We propose a new combined approach for plant species’ conservation planning that starts by considering human induced rarity and progresses through to natural rarity causes.