Hemp (Cannabis sativa L.) is a multiuse, multifunctional crop that provides raw material to a large number of traditional and innovative industrial applications. A relatively simple, low input cultivation technique and the sustainability of its products are the main drivers for a future expansion of the hemp crop. In Europe, the large political support of bioenergy in recent years has fuelled numerous studies on the potential cultivation of hemp for bioenergy production. In China the main drivers for a renewed interest in hemp are its traditional applications. For any given destination, the main target of hemp cultivation is the maximization of biomass production, but each end-use destination has specific quality requirements in terms of properties of the bast fibre, characteristics of the oil and proteins in the seeds, or profile of secondary metabolites in the inflorescence.