Intellectual capital has been used to measure the intangible assets of corporations. Intellectual capital can also be used to assess and evaluate the outcomes of social projects, i.e. ones that do not have either a book or a market value. This article aims to present a framework to evaluate the intangible outcomes generated by the deployment of Informatics in Education, measuring the human and innovation capital associated with this enterprise. The PROINFO, a Brazilian nationwide program to deploy 100,000 computers in the public K‐12 schools, is analyzed as a case study in order to apply the developed methodology. Some conclusions are presented to policy makers, educational researchers and practitioners in order to enable them to better understand the dynamics and the overall mechanism of a nationwide intervention aiming to deploy information and communication technologies in education.