Radio spectrum when used appropriately is an important catalyst for the flourishing of economic activities through broadband wireless services provision. The radio spectrum suitable for the propagation of wireless signals is a limited resource and hence requires optimal allocation as collectively dictated by regulatory, technical and market domains. The current global move to switch from analogue to digital terrestrial television has opened up an opportunity for the re-allocation of this valuable resource. In one way, spectrum bands once used for analogue TV broadcasting will be completely cleared – leaving a space for deploying new licensed wireless services, and in another way, digital terrestrial television technology geographically interleaves spectrum bands to avoid interference between neighbouring stations – leaving a space for deploying new unlicensed wireless services. In this context, this paper elaborates on new business strategies and marketing opportunities, which arise, by exploiting geographically interleaved spectrum, also known as TV White Spaces (TVWS).