自助式服務科技研究的議題在服務接觸中日益增加已經超過60年，且累積了大量的知識和前瞻性的觀點。但是很遺憾的，在大部分的研究中已出現相同結果的衝突，且鮮少有研究提供完整的統合性研究分析說明評估自助式服務研究的一般性結論。此外，亦鮮少有研究使用統合研究分析不同類型的自助式服務科技研究來描述自助式服務科技研究的過去、現在與未來。因此，本研究的目的為協調自助式服務科技研究的不一致結論，以及建立自助式服務科技研究模式兩兩變數之間的一般性結論，並以強韌證據說明自助式服務科技研究的過去、現在與未來。 在本研究中總共收集178篇過去的研究作為資料集，其中125 篇B2C量化研究作為統合分析的建立。基於統合分析與統合分析線性結構方程模型的結果，本研究提出一個自助式服務科技全面性模型，包含28個關鍵變數與48條重要關係路徑。在全面性模型中態度與滿意度是兩個重要的中介角色的變數。結果顯示，有用性在科技接受模式中扮演重要的關鍵角色，影響顧客的態度與使用意願。而在滿意-持續使用意願模型中，有用性與享受扮演了重要的關鍵角色。易用性在兩個分析模型中均非是重要影響的因子。當顧客使用自助式服務科技時，服務品質與知覺價值在顧客認知中具有重要的影響能力。在干擾分析中，自助式服務科技的類型是顯著干擾研究結果的因子。最後，本研究根據統合分析結果提出自助式服務3 0概念的未來方向。自助式服務3 0的核心是共同創造，而知覺價值則在其中扮演重要的關鍵角色。本研究並依據結果提出理論與管理意涵供學術與實務界參考。 ; Self-service technologies are increasingly used in service encounters for more than 60 years During this time a lot of knowledge and insight in this area has been accumulated Academic research in this field has produced conflicting evidence about the direction and significance of the pairwise relationship and few comprehensive studies have attempted to assess the general findings across self-service technology academic studies Furthermore there are few meta-analytic studies to integrate the different types of self-service technology researches and to summarize the evidence supporting the past present and future of self-service technology research Therefore the goal of our study was to reconcile inconsistent findings and establish the generalizability of pairwise relationships in self-service technology model and we summarize the evidence supporting the past present and future of self-service technology research In this study we collect 178 previous studies as our dataset and we conduct a meta-analysis from analyses of 125 B2C quantitative studies Based on meta-analysis and meta-analytic structural equation modeling we proposed a comprehensive model of self-service technology application We identified 28 variables and a total of 48 pairwise correlations Attitude and satisfaction play an important mediating role in our comprehensive model The result shows that perceived usefulness plays a critical role in the technology acceptance model as it influences customers’ attitude and intention to use the technology In the satisfaction-continuance model perceived usefulness and enjoyment also play important roles However ease of use turns out to not be a considerable factor in both models Service quality and perceived value both have an impact on customer perception when they use self-service technology In the moderator analysis the type of self- service technology is a significant moderator that affects the result Finally we propose a conceptualization of self-service 3 0 for future path of self- service technology The core content in self-service 3 0 is co-creation with perceived value playing a critical role Our study discusses the implications of their results for marketers and researchers