Abstract— Intense magnetic anomalies over Martian surface suggest preservation of large volumes of very old crust (>3 Gyr) that formed in the presence of a global magnetic field. The global distribution of the magnetic intensities observed above the Martian crust suggests a division into three zones. Zone 1 is where the magnetic signature is negligible or of relatively low intensity at Mars Global Surveyor (MGS) satellite mapping altitude (400 km). Zone 2 is the region of intermediate crustal magnetic amplitudes and zone 3 is where the highest magnetic intensities are measured. Crater demagnetization near zone 3 reveals the presence of rocks with both high magnetic intensity and coercivity. Magnetic analyses of terrestrial rocks show that compositional banding in orogenic zones significantly enhances both magnetic coercivity and thermal remanent magnetization (TRM) efficiency. Such enhancement offers a novel explanation for the anomalously large intensities inferred of magnetic sources on Mars. We propose that both large magnetic coercivity and intensity near the South Pole is indicative of the presence of a large degree of deformation. Associated compositional zoning creates conditions for large scale magnetic anisotropy allowing magnetic minerals to acquire magnetization more efficiently, thereby causing the distinct magnetic signatures in zone 3, expressed by intense magnetic anomalies. We use a simple model to verify the magnetic enhancement. We hypothesize that magnetically enhanced zone would reside over the down welling plume at the time of magnetization acquisition.