Polyvinyl chloride (PVC) is a widely used polymer to which various phthalates are extensively applied as plasticizers. PVC materials are often treated with plasma to vary the hydrophobicity or for cleaning purposes, but little is known of the nature of the surface molecular structures after treatment. This research characterizes molecular surface structures of PVC and bis-2-ethylhexyl phthalate (DEHP)-plasticized PVC films in air before annealing, after annealing, and after exposure to air-generated glow discharge plasma using sum frequency generation (SFG) vibrational spectroscopy. In addition, we compare the vibrational molecular signatures on the surfaces of PVC with DEHP (at a variety of percent loadings) to those of the bulk detected using coherent anti-Stokes Raman scattering (CARS). X-ray photoelectron spectroscopy (XPS) and contact angle measurements have been used to analyze PVC surfaces to supplement SFG data. Our results indicate that DEHP was found on the surfaces of PVC films even at low weight percentages (5 wt %) and that DEHP segregates on surfaces after annealing. The treatment of these films with glow discharge plasma resulted in surface-sensitive reactions involving the removal of chlorine atoms, the addition of oxygen atoms, and C-H bond rearrangement. CARS data demonstrate that the bulk of our films remained undisturbed during the plasma treatment. For the first time, we probed the molecular structure of the surface and the bulk of a PVC material using combined SFG and CARS studies on the same sample in exactly the same environment. In addition, the methodology used in this research can be applied to characterize various plasticizers in a wide variety of polymer systems to understand their surface and bulk structures before and after systematic applications of heat, plasma, or other treatments.