Rateless codes can be advantageously used to provide Application Layer Forward Error Correction (AL-FEC) with a distinct advantage that an infinite number of packets can be generated on the fly from the source packets. For heterogeneous users and/or variable channel conditions, significant adaptation features and improvement in the video quality can be achieved by partitioning the video data into different priority classes. Such partitioned data can be unequally protected using appropriate FEC scheme based on its contribution to video reconstruction. Expanding Window Random Linear Codes (EW RLC) are a simple unequal error protection fountain coding scheme which can adapt to the prioritized data transmission. In this paper, EW RLC are proposed for broadcasting the H.264/Advanced video coding partitioned with the data partitioning feature. The results show viability of the EW RLC for multimedia broadcast applications to suit different data rates and channel conditions.