universAAL is a European project set in motion to push and aid the market for AAL services and products. Its main objective is to make it technically possible and eco-nomically affordable to develop AAL services by providing a common, open, European platform, which sets up a mar-ket for buyers, sellers and users to meet and by supplying tools, a reference architecture and software components which aid the developing process. Simultaneously, a com-munity is being established to foster interest and to gain widespread adoption of the universAAL platform.