Modellers of biological, ecological, and environmental systems cannot take for granted the maxim ‘simple means general means good’. We argue here that viewing simple models as the main way to achieve generality may be an obstacle to the progress of ecological research. We show how complex models can be both desirable and general, and how simple and complex models can be linked together to produce broad-scale and predictive understanding of biological system. ; Modellers of biological, ecological, and environmental systems cannot take for granted the maxim ‘simple means general means good’. We argue here that viewing simple models as the main way to achieve generality may be an obstacle to the progress of ecological research. We show how complex models can be both desirable and general, and how simple and complex models can be linked together to produce broad-scale and predictive understanding of biological system.