Claudine Katan ‘s present address : CNRS UMR6082 FOTON, INSA de Rennes, 20 avenue des Buttes de Coësmes, CS 70839, 35708 RENNES cedex 7, France ; International audience ; Interchromophore interactions in flexible multidipolar structures for nonlinear optics were addressed by a combined experimental and theoretical study on two series of one-, two-, and three-chromophore systems in which identical push-pull chromophores are assembled through covalent and flexible linkers in close proximity. The photophysical and nonlinear optical properties (quadratic hyperpolarizability) of the multichromophore systems were investigated and compared to those of the monomeric chromophores. Multimers have larger dipole moments than their monomeric analogues, that is, the dipolar subchromophores self-orientate within the multimeric structures. This effect was found to depend on the intersubchromophore distance in a nontrivial manner, which confirms that molecular engineering of such flexible systems is more complex than in completely geometrically controlled systems. Electric-field-induced second-harmonic generation (EFISHG) measurements in solution revealed increased figures of merit as compared to the monomeric analogue. This effect increases with increasing number and polarity of the individual subchromophores in the nanoassembly and increasing spacing between dipolar subchromophores. Experimental results are interpreted by a theoretical model for interacting polar and polarizable chromophores. The properties of multidipolar assemblies are shown to be related to the relative orientation of chromophores, which is imposed by interchromophore interactions. The supramolecular structure is thus a result of self-organization. The proposed theoretical model was also used to predict the properties of multichromophore structures made up of more polar and polarizable push-pull chromophores, and showed that stronger interchromophore interactions can heavily affect the individual optical responses. This suggests new routes for engineering highly NLO responsive multichromophore systems.