It is known that polarization-sensitive backscattering images of different objects in turbid media may show better contrasts than usual intensity images. Polarimetric image contrast depends on both target and background polarization properties and typically involves averaging over groups of pixels, corresponding to given areas of the image. By means of numerical modelling we show that the experimental arrangement, namely, the shape of turbid medium container, the optical properties of the container walls, the relative positioning of the absorbing, scattering and reflecting targets with respect to each other and to the container walls, as well as the choice of the image areas for the contrast calculations, can strongly affect the final results for both linearly and circularly polarized light.