Today, in a change competitive age, management confronts many challenges and so needs topursue and attune to the developments in marketing, economic, technologic and customerissues. Here, change must be considered as the key factor to success in establishments seekingto retain in the market. Because that total quality management can be regarded as a vital toolto any organization; continuous improvement, one of the quality management principles,refers also to change and emphasizes a respectable importance.Needing a change to adapt organizations to total quality management is a complex matter andcan only be achieved through long term approach. It requires an organizationaltransformation. In this regard it can be said that; cultural change has a relative importance tocreate a successful TQM strategy where an organizational culture is the fundamental factorconsidering the implementation of TQM. Although the guidelines for effective changemanagement are important, it is the support of management that will lead the organization to asuccessful attainment of quality culture. In the tourism establishments, the change process hasto be undertaken in an attentive manner as the relationship between the cultural change andcustomer-perceived service quality is more sensitive due to being a human sourced andhuman focused industry. Therefore, the purpose of the change through quality culture has tobe adopted by all the personnel in the leadership of total quality management system. Notonly the service personnel but also the customers should be involved in the enhancement of quality which will certainly lead the tourism establishments to success. In thispaper, the cultural change management relating to the creation of corporate quality culture, interms of the tourism industry, will be studied.