The paper outlines the concept of energy carrier with a particular reference to hydrogen, in view of a more disseminated employment in the field of automotive applications. In particular hydrogen production is analyzed considering the actual state of the art and recent technologies applied in production from the primary sources (fossil fuels, renewable energies, and water electrolysis). Then the problem of hydrogen storage is considered both from technical and economical point of views. In particular, differences between physical and chemical storage are here considered with a particular glance to the most innovative technologies including carbon nanostructures. A review on the main problems in storage and transportation is then shown with a particular attention given to infrastructures costs that perhaps will address particular choices for the technologies of the next future. Automotive applications are called out, accounting the main current technologies and notes on fueling station for hydrogen fed vehicle. The discussion of hydrogen safety in automotive put in evidence the needs for sophisticated sensors, but a comparison with the safety of gasoline and fire risks, evidences that some common incertitudes on hydrogen usage should be overcome. Some other safety issues are introduced in the section of hydrogen transportation. An overview of costs related hydrogen production, storage and transportation is finally given. This aspect is of a capital importance for the future dissemination of the hydrogen energy carrier. © 2014, Hydrogen Energy Publications, LLC. Published by Elsevier Ltd. All rights reserved.