We derive low-temperature series (in the variable $u = \exp[-β J/S^2]$) for the spontaneous magnetisation, susceptibility and specific heat of the spin-$S$ Ising model on the square lattice for $S=\frac32$, 2, $\frac52$, and 3. We determine the location of the physical critical point and non-physical singularities. The number of non-physical singularities closer to the origin than the physical critical point grows quite rapidly with $S$. The critical exponents at the singularities which are closest to the origin and for which we have reasonably accurate estimates are independent of $S$. Due to the many non-physical singularities, the estimates for the physical critical point and exponents are poor for higher values of $S$, though consistent with universality. ; Comment: 14 pages, LaTeX with IOP style files (ioplppt.sty), epic.sty and eepic.sty. To appear in J. Phys. A