Traditional views contend that behaviorally-relevant multisensory interactions occur relatively late during stimulus processing and subsequently to influences of (top-down) attentional control. In contrast, work from the last 15 years shows that information from different senses is integrated in the brain also during the initial 100ms after stimulus onset and within low-level cortices. Critically, many of these early-latency multisensory interactions (hereafter eMSI) directly impact behavior. The prevalence of eMSI substantially advances our understanding of how unified perception and goal-related behavior emerge. However, it also raises important questions about the dependency of the eMSI on top-down, goal-based attentional control mechanisms that bias information processing towards task-relevant objects (hereafter top-down control). To date, this dependency remains controversial, because eMSI can occur independently of top-down control, making it plausible for (some) multisensory processes to directly shape perception and behavior. In other words, the former is not necessary for these early effects to occur and to link them with perception (see Fig.1A). This issue epitomizes the fundamental question regarding direct links between sensation, perception, and behavior (direct perception), and also extends it in a crucial way to incorporate the multisensory nature of everyday experience. At the same time, the emerging framework must strive to also incorporate the variety of higher-order control mechanisms that likely influence multisensory stimulus responses but which are not based on task-relevance. This article presents a critical perspective about the importance of top-down control for eMSI: In other words, who is controlling whom?