BMJ Publishing Group, BMJ, 7424(327), p. 1162-1165, 2003
DOI: 10.1136/bmj.327.7424.1162
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Communicating population risk to policy makers and the public is important, but traditional epidemiological measures of risk are difficult to understand. PIN-ER-t, a measure of the population impact of risk factors, is simpler to understand and hence may be useful.