Two series of novel thermally stable second-order nonlinear optical (NLO) and photochromic chromophores have been designed and synthesized. The two series of compounds were based on different combinations of donor groups (pyrrole or thienylpyrrole) which act simultaneously as Π-conjugated bridges, together with diazoaryl or diazothiazolyl as acceptor moieties. Their photochromic and electrochemical behavior were characterized, while hyper-Rayleigh scattering (HRS) was employed to evaluate their second-order nonlinear optical properties. The results of these studies have been critically analyzed together with two other related compounds reported earlier from our laboratories in which the thienylpyrrole system was used as the donor group keeping the functionalized diazoaryl as acceptor moiety. The measured molecular first hyperpolarizabilities and the observed photochromic behavior showed strong variations for the different donor systems used (pyrrole or thienylpyrrole) and were also sensitive to the acceptor strength of the diazenehetero(aryl) moiety. The thienylpyrrole based compounds endowed with extended Π-conjugated bridges and stronger donor auxiliary effects in comparison to the pyrrole compounds, when coupled to the stronger acceptor diazo(hetero)aryl groups gave rise to significantly larger hyperpolarizabilities (β= 274 - 415 x 10-30 esu) for an incident wavelength of 1064nm). These compounds also displayed improved photochromic behavior with very fast response to the visible light stimulus (1.5 s) and fast thermal return to the original forms (2-3 s).