A novel method is introduced for the measurement of a 3D strain field by exploiting the interaction between ultrasound waves and geometrical characteristics of the insonified specimen. First, the response of obliquely incident harmonic waves to a deterministic surface roughness is uti-lized. Analysis of backscattered amplitudes in Bragg diffrac-tion geometry then yields a measure for the in-plane strain field by mapping any shift in angular dependency. Secondly, the analysis of the reflection characteristics of normal incident pulsed waves in frequency domain provides a measure of the out-of-plane normal strain field component, simply by track-ing any change in the stimulation condition for a thickness resonance. As such, the developed ultrasonic strain gauge yields an absolute, contactless and single-sided mapping of a local 3D strain field, in which both sample preparation and alignment procedure are needless. Results are presented for cold-rolled DC06 steel samples onto which skin passing of the work rolls is applied. The samples have been mechanically loaded, introducing plastic strain levels ranging from 2 % up to 35 %. The ultrasonically measured strains have been vali-dated with various other strain measurement techniques, in-cluding manual micrometer, longitudinal and transverse mechanical extensometer and optical mono-and stereovision digital image correlation. Good agreement has been obtained between the ultrasonically determined strain values and the results of the conventional methods. As the ultrasonic strain gauge provides all three normal strain field components, it has been employed for the extraction of Lankford ratios at differ-ent applied longitudinal plastic strain levels, revealing a strain dependent plastic anisotropy of the investigated DC06 steel sheet.