Abstract Since widespread monitoring began in 1976 in the UK, habitat‐specialist butterfly populations have declined dramatically. The main driver is habitat degradation, caused primarily by land‐use change, perhaps interacting with changes in vegetation phenology. Here, we focus on two declining species: Boloria selene (Dennis & Schiffermüller) and Boloria euphrosyne L., Lepidoptera: Nymphalidae. We hypothesise that these species differ in their preferred breeding habitat, and this is driven by differences in their temperature preferences, mediated by vegetation cover. We use mark‐release‐recapture techniques and oviposition observations to characterise and compare adult distribution, habitat use and oviposition site preferences of the two species. Egg‐laying females of both species are shown to occur in areas with relatively high abundance of the larval food plants, Viola spp. (violets), principally V. riviniana, and they oviposit where Viola spp. abundance is locally high. However, in contrast to B. selene, ovipositing B. euphrosyne tends to occur in areas with relatively short and sparse cover of vegetation. B. euphrosyne oviposit in sites with a relatively high plant surface temperature irrespective of ambient temperatures, in contrast with B. selene in which the temperature of oviposition sites increases as ambient temperature increases. These differential temperature strategies likely underlie differences in breeding habitat preference. Microclimatic cooling caused by increased vegetation growth in spring may be one reason B. euphrosyne is declining in the UK, while both B. euphrosyne and B. selene may be affected by declining Viola spp. availability. Our data provide further evidence that drivers of butterfly declines can be multi‐factorial, and paradoxically, that thermophilic species do not necessarily benefit from climate warming if responses of other species result in cooling of their habitats.