AbstractOne colorimetric and one fluorescent‐indicator displacement assay (IDA) were studied to assess their interaction with methyl viologen (MV), an herbicide commercially known as paraquat. The host–guest complexes formed by cucurbit[7]uril (CB[7]) and the 4‐nitroaniline (NA) or Berberine (Be) dyes function as colorimetric‐ and fluorescent‐IDA for MV, respectively. The CB[7]@NA and CB[7]@Be complexes were characterized by UV–vis, fluorescence spectroscopy, and dynamic simulations. Isothermal titration calorimetry (ITC) experiments and dynamic simulations were employed to obtain thermodynamic data for the formation of the 1:1 inclusion complexes. Finally, NA is proposed as a reference colorimetric dye for determining CB[7]‐binding affinities using competitive host–guest titrations, and the fluorescent‐IDA as the best assay proposed, as it exhibits a high binding constant, a good detection limit of 2.7 × 10⁻⁶ mol L^‐1, good linearity in the range from 4 × 10⁻⁶ mol L^‐1 to 3.5 × 10⁻⁵ mol L^‐1, in aqueous solution.