Abstract Ecological restoration includes specific technical phases over the course of an ecosystem recovery process. In the marine environment and for oyster reef restoration, the installation and implementation of pilot reefs close the gap between feasibility studies with small‐scale experiments and designated upscaling for marine conservation measures. Against this background, this study presents the design, planning and installation of the first pilot oyster reef in offshore sublittoral regions of the North Sea. The work was conducted as part of marine protected area management in the Natura 2000 site Borkum Reef Ground in the German Bight, in the area of historical offshore oyster grounds. It includes logistical considerations, material selection, methodology for reef base construction and deployment of European flat oysters Ostrea edulis as spat‐on‐shell, young and adult single seed oysters, and spat‐on‐reef, as well as the development of an efficient monitoring approach for reef‐associated biodiversity. Native Oyster Restoration Alliance monitoring methodologies, such as underwater visual census and seabed images were selected, tested and successfully adapted for the pilot oyster reef and study site. The evaluation and optimization of offshore sublittoral oyster reef monitoring are presented here, and biodiversity metrics are put into perspective with data from recent and historical studies. Results show a few mobile fauna species (e.g., fish and decapods) as first colonizers after reef construction. One year later, biodiversity increased due to a larger number of invertebrate and fish species. However, the pilot oyster reef community still represents an early recolonization stage, with lower biodiversity than historical records. This study presents a proof of concept for the design, planning and construction of an offshore oyster reef and indicates stages in the recovery process. Strategies to optimize and to complement reef‐monitoring in challenging environments are discussed, emphasizing additional molecular and functional analyses for future assessments.