AbstractWildlife species and populations are being driven toward extinction by a combination of historic and emerging stressors (e.g., overexploitation, habitat loss, contaminants, climate change), suggesting that we are in the midst of the planet’s sixth mass extinction. The invisible loss of biodiversity before species have been identified and described in scientific literature has been termed, memorably, dark extinction. The critically endangered Southern Resident killer whale (Orcinus orca) population illustrates its contrast, which we term bright extinction; namely the noticeable and documented precipitous decline of a data-rich population toward extinction. Here we use a population viability analysis to test the sensitivity of this killer whale population to variability in age structure, survival rates, and prey-demography functional relationships. Preventing extinction is still possible but will require greater sacrifices on regional ocean use, urban development, and land use practices, than would have been the case had threats been mitigated even a decade earlier.