In order to improve the teaching–learning process at the university level, it is essential to consolidate students’ digital competences (DCs) during their initial training. This development is analysed in the area of sports management as part of the physical activity and sports science (CAFyD) bachelor’s degree. Students (n = 236) from private (n = 120) and public (n = 116) universities participated by completing the COBADI questionnaire (registered trademark: 2970648®), structured into three dimensions: (I) Competences in knowledge and use of ICTs in social communication and collaborative learning; (II) competences in the use of ICT for information search and processing; and (III) virtual and social communication tools of the university. Likert scale responses ranged from 1 to 4 points. The results show significant differences in terms of the type of university. In terms of gender, females have a better digital perception, with a significant difference (… I know how to use programs…). This pioneering research is of relevance for higher education professors in the field of sports, as it helps to detect areas where students lack DCs and engages them in the enhancement of their learning.