Emerald, Asia Pacific Journal of Marketing and Logistics, 3(17), p. 40-50, 2005
DOI: 10.1108/13555850510672377
Full text: Unavailable
The establishment of an integrated Partner Relationship Management (PRM) system can potentially address several aspects of channel collaboration in a digital environment and offers a wide range of benefits to the members of the logistics networks. In this paper, a logistics partnerships typology is suggested related to the channel management in a virtual environment. Fur ther more, the basic components and an architectural platform of an integrated E‐Logistics PRM solution are designed. The proposed integrated e‐Logistics PRM solution offers a systematic process for ensuring that specific partnerships criteria are developed and managed in the most beneficial way.