Direct seeding (DS) of rice gained much attention due to labor scarcity and unavailability of water. However, reduced emergence and poor seedling establishment are the main problems of DS which causes significant yield losses. Herein, DS-associated seedling traits of three major rice groups, i.e., Indica (Ind), Japonica (Jap), and aus-type (Aus), were evaluated by using an improved mesocotyl elongation assay. The associations among different traits at the seedling and maturity stage were also studied. Significant variation was observed among the cultivars of different rice groups. The Aus group cultivars showed higher mean values for coleoptile (C, 3.85 cm), mesocotyl (MC, 4.17 cm), shoot length (SL, 13.64 cm), panicle length (PL, 23.44 cm), tillers number (T, 15.95), culm length (CL, 105.29 cm), and plant height (PH, 128.73 cm), while the Indica and Japonica groups showed higher mean values of grain length (GL, 8.69 mm), grain length/width ratio (GL/WR, 3.07), and grain width (GW, 3.31 mm), with 1000 grain weight (TGWt, 25.53 g), respectively. Pairwise correlation analysis showed that MC, C, and SL were positively correlated among themselves and with PL, CL, and PH. Moreover, based on principal component analysis (PCA), C, MC, SL, CL, and PH were identified as the major discriminative factors in the rice cultivars. This study describes the development of desired DS rice variety with long MC and semidwarf in height and suggests that Aus group cultivars can be used as the donor parents of favorable DS-associated traits in rice breeding programs.