Smart TV has become a pervasive device due to its support for numerous entertainment options. These capabilities of smart TV make it attractive for viewers and researcher. Besides, a plethora of multimedia content continues to grow, which makes searching and browsing the desired content a difficult, time-consuming, and contributes to cognitive overload problem. In the case of smart TV, making clusters of the related content based on user’s interest is among the best solutions. In this connection, this study proposed a dynamic approach for clustering the TV-related online multimedia content and presenting them in a manageable format on smart TV to mitigate the issue of searching and relevant recommendations. We collected and clustered the content from diverse data sources based on the viewer’s interest. This further recommends novel content to the viewers without social metadata, such as rates, tags, which is normally insignificant in for smart TV viewership due to its shared nature. We used bisecting K -means, Lingo, and Suffix Tree Clustering (STC) algorithms. A comparative analysis of these algorithms and suitability in the context of smart TV is also presented. Results show that the proposed approach enhances search results and recommends relevant content based on user’s interests.