Abstract Harnessing the fear animals have of humans has the potential to aid in the conservation of wildlife. Most vertebrates perceive humans as “super predators.” While predator cues are an important nonlethal management tool, the use of human cues for management has rarely been implemented or experimentally tested. Extensive poaching is threatening the persistence of white rhinos (Ceratotherium simum simum), and there is a need to deter them from areas with elevated poaching risks. To investigate the feasibility of harnessing the fear white rhinos have of humans to aid in their conservation, we conducted playback experiments at rhino middens. We broadcasted repeated human (treatment) and bird (control) vocalizations, and measured changes in visitations and antipredator responses. We found that overall rhino visitations did not change in response to controls but decreased by 46% in response to human vocalizations. This pattern appears to be driven by the response of females, who decreased their visitations by 70% in response to human vocalizations, while visitations by males remained unchanged. This difference is likely related to males defending small exclusive territories. Providing evidence that changes in female visitation rates were a function of the perceived fear of white rhinos, we found that both sexes exhibited more vigilance in response to human vocalizations (males 69.5%, females 96%) compared to controls. We also saw a 63% reduction of other herbivores at treatment sites. Our findings provide evidence that the fear of humans can be used to alter the movements and behavior of female white rhinos, critical for population recovery, as well as other large herbivores.