Rare earth elements and yttrium (REY) are essential for manufacturing technologies vital to economic and national security. As the demand for REY increases and conventional ores become depleted, attention is turning to unconventional resources like coal as a source for these elements. As the nation’s second-largest coal producer, West Virginia (WV) has the potential to transition into producing REY. This study utilizes open-access coal chemistry data from the USGS COALQUAL database in order to assess the potential of WV coal deposits as resources for REY and to gain insight into elemental modes of occurrence and possible enrichment mechanisms. Results suggest that clay minerals dominate the inorganic fraction of most samples and that REY concentrations are primarily proportional to the inorganic content. A few samples deviate from this trend due to mineralogic differences and impacts of post-depositional processes, including possible hydrothermal fluid influences. An ash-basis economic assessment identified 71 promising samples in the data set. The majority of promising samples were sourced from lower to lower-middle Pennsylvanian coal seams in the Kanawha, New River, and Pocahontas formations. Future studies should investigate these deposits using direct analytical methods to better characterize vertical and lateral heterogeneity in REY concentrations and confirm modes of occurrence.