Abstract We explore the processes of the repetitive buildup and the explosive release of magnetic energy, together with the formation of magnetic flux ropes, which eventually resulted in three homologous eruptive flares of successively increasing intensities (i.e., M2.0, M2.6, and X1.0). The flares originated from NOAA active region 12017 between 2014 March 28 and 29. EUV observations and magnetogram measurements, together with coronal magnetic field modeling, suggest that the flares were triggered by the eruption of flux ropes that were embedded in a densely packed system of loops within a small part of the active region. In X-rays, the first and second events show similar evolutions, with single compact sources, while the third event exhibits multiple emission centroids, with a set of strong nonthermal conjugate sources at 50–100 keV during the hard X-ray peak. Over an interval of ≈ 44 hr, the photospheric magnetic field encompassing the three flares undergoes important phases of emergence and cancellation, together with significant changes near the polarity inversion lines within the flaring region. Our observations point toward the tether-cutting mechanism being the plausible triggering process of the eruptions. Between the second and third events, we observe a prominent phase of flux emergence that temporally correlates with the buildup phase of free magnetic energy in the active region corona. In conclusion, our analysis reveals efficient coupling between the rapidly evolving photospheric and coronal magnetic fields in the active region, leading to a continued phase of the buildup of free energy, which results in the homologous flares of successively increasing intensities.