Abstract Radial impurity density profiles in two Wendelstein 7-X (W7-X) experiments heated by neutral beam injection (NBI) are analyzed with respect to their impurity transport properties. Local impurity densities are derived from charge exchange reactions with the W7-X NBI system using simulated neutral densities cross-validated with beam emission spectroscopy. Impurity profiles of argon and carbon are found to show an evolving central accumulation inside half radius. The properties of the underlying impurity transport are assessed using the one-dimensional transport code pySTRAHL. Comparisons between simulation and experiment indicate transport dominated by anomalous diffusion outside half radius. The observed central impurity accumulation is found to match best simulations with purely (neo-)classical transport in the accumulation region. This data implies a suppression of the anomalous impurity transport channel to below 35% of the (neo-)classical one. Experimental data is found to be matched best when invoking a time evolving, inward propagating zone where anomalous impurity transport is suppressed. An additional central power deposition into a plasma with central impurity accumulation via electron cyclotron resonance heating is found to affect the (neo-)classical transport components in case of operation times below 200 ms only. For longer operation times, it is found to re-introduce an altered level of anomalous diffusion. The existence of an inward directed anomalous pinch as an alternative explanation for the central impurity accumulation cannot explain the observed profiles.