Product promotional strategies in supermarkets and their effects on sales: A case study of breakfast cereals and drinks in New Zealand
Journal article published in 2023 by
Magda Rosin 
,
Leanne Young ,
Yannan Jiang ,
Stefanie Vandevijvere ,
Wilma Waterlander ,
Sally Mackay ,
Cliona Ni Mhurchu
,
Leanne Young ,
Yannan Jiang ,
Stefanie Vandevijvere ,
Wilma Waterlander ,
Sally Mackay ,
Cliona Ni Mhurchu
This paper is made freely available by the publisher.
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