Impulsive stimulated Brillouin scattering (ISBS) has emerged as a noninvasive means to determine the elastic properties of transparent materials. Here, we report on time-resolved broadband ISBS reflectivity measurements in single crystal hematite, α-Fe2O3. We found that the observed transient reflectivity changes are best described by the known strain propagation model (SPM) and introduced a simple derivation of the ISBS-SPM formula based on ray tracing, which accounts for the presence of the interface. Measurements at different incident probe beam angles illustrate a plausible approach toward determining the speed of sound in transparent media without any prior knowledge of their dielectric properties and vice versa.