Abstract Digitalisation is rapidly transforming the agri-food sector. This paper investigates emerging opportunities, challenges and policy options. We show that digital innovations can contribute to more sustainable and resilient agricultural systems. For example, digital innovations enable increased productivity, reduced environmental footprints and higher resilience of farms. However, these optimistic outcomes of increasing digitalisation of the agricultural sector will not emerge on their own, but this development comes with several challenges, costs and risks, e.g. in economic, social and ethical dimensions. We provide policy recommendations to explore opportunities and avoid risks. Moreover, we discuss implications for future research in agricultural economics.