The effect of fluctuations on the stability of the zero-voltage state in the Josephson junction has been extensively investigated in the last four decades, due to the fundamental interest in this macroscopic quantum system and in view of possible application as a detector and, more recently, as base for quantum logic. Thermal induced escape from the zero-voltage state is well explained by consolidated theories based on the standard junction electrical model. However, at very low temperatures, significant deviations have been experimentally observed, which have triggered additional theories based on quantization of the Josephson junction effective potential and on macroscopic quantum tunneling. By looking at experiments carried out in the last forty years, we show here that the reported experimental data can be well described by standard theories down to zero temperature, provided that the Josephson potential is shifted by a constant amount, related to the junction plasma frequency. An explanation of this shift is given in terms of Anderson equations, relating chemical potential to phases, energies, and particle numbers in a superfluid flow.