ABSTRACT Objective To analyze similarities and differences involving socio-demographic and reproductive characteristics between rural working mothers and daughters. Method An analytical and quantitative study was developed in February 2018 with 21 dyads, rural working mothers and daughters, of reproductive age registered in the Chapéu de Palha Mulher Program in Pernambuco State, Brazil. The National Health Survey questionnaire was adopted to verify socio-demographic and reproductive characteristics. Results Mothers and daughters did not show statistical differences for marital status (p = 1.00), education level (p = 0.053), skin color/race (p = 1.00), religion (p = 1.00), age when started working (p = 0.433) and working hours per week (p = 1.00), participation in a family planning group (p = 0.344), use of contraceptive methods (p = 0.065), miscarriage (p = 1.00), and cesarean childbirth (p = 0.459). Conclusion and implications for practice The results suggest that the modeling process took place in numerous aspects, meaning these mothers fulfilled a reference role for their daughters in decision-making and behaviors. It requires a greater understanding of intergenerational relationships, especially amongst health professionals, for them to provide a better qualification in assistance, such as in reproductive care.