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IGI Global, International Journal of Information Systems in the Service Sector, 1(14), p. 1-14, 2022

DOI: 10.4018/ijisss.308786

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The Effect of Sense of Community on Users' Continuance of Online Music Communities

Journal article published in 2022 by Tao Zhou, Xiaochen Xu
This paper was not found in any repository, but could be made available legally by the author.
This paper was not found in any repository, but could be made available legally by the author.

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Abstract

Due to the intense competition, retaining users and facilitating their continuance are crucial to the success of online music communities. The purpose of this research is to examine the effect of sense of community on users' continuance intention of online music communities. Structural equation modeling was adopted to conduct data analysis. The results indicated that social support and flow experience have significant effects on sense of community, which further affects continuance intention. The main limitation is that the results need to be generalized to other countries that had developed online music communities. This research disclosed the mechanism underlying users' continuance in online music communities, which represent an emerging application.