Given the complexity of global health crises such as the COVID-19 pandemic, it is typical for crisis-focused interventions to have a multiplicity of impacts. Some of these impacts may yield positive or negative externalities for health priorities that do not have the same perceived urgency. The interplay between COVID-19 prevention (a high priority, high perceived urgency issue) and non-communicable disease (NCD) prevention (a high priority, low perceived urgency issue) provides a good case in point. By analysing tweets during Nigeria’s COVID-19 lockdowns, we identified avenues for social media to help adapt crisis responses to a wider range of wellbeing concerns.