Abstract GRB 221009A has been referred to as the brightest of all time (BOAT). We investigate the veracity of this statement by comparing it with a half century of prompt gamma-ray burst observations. This burst is the brightest ever detected by the measures of peak flux and fluence. Unexpectedly, GRB 221009A has the highest isotropic-equivalent total energy ever identified, while the peak luminosity is at the ∼99th percentile of the known distribution. We explore how such a burst can be powered and discuss potential implications for ultralong and high-redshift gamma-ray bursts. By geometric extrapolation of the total fluence and peak flux distributions, GRB 221009A appears to be a once-in-10,000-year event. Thus, it is almost certainly not the BOAT over all of cosmic history; it may be the brightest gamma-ray burst since human civilization began.