Dissemin is shutting down on January 1st, 2025

Published in

SAGE Publications, Group Processes & Intergroup Relations, 2023

DOI: 10.1177/13684302231200168

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Investigation of gender bias in the mental imagery of faces

This paper was not found in any repository, but could be made available legally by the author.
This paper was not found in any repository, but could be made available legally by the author.

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Abstract

People tend to think of the prototypical person as a man more than as a woman, but this bias has primarily been observed in language-based tasks. Here, we investigated whether this bias is also present in the mental imagery of faces. A preregistered cross-cultural reverse-correlation study including participants from six WEIRD and non-WEIRD countries varying in gender equality (i.e., China, Ghana, Norway, Pakistan, Turkey, and the US; N = 645) unexpectedly suggested that people imagine the face of a generic “person” more as a woman than as a man. Replicating this unexpected result, a second preregistered study ( N = 115) showed that U.S. participants imagine the face of a typical person as being more similar to their imagined face of a woman than of a man. We discuss explanations for these unexpected findings, including the possibility that the prototypical person is male-biased—consistent with previous work—but the default face may be female-biased.