Published in
Wiley, Psychology and Marketing, 4(40), p. 750-776, 2022
DOI: 10.1002/mar.21767
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Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Journal article published in 2022 by
Yogesh K. Dwivedi,
Laurie Hughes 
,
Yichuan Wang,
Ali A. Alalwan,
Sun J. (Grace) Ahn,
Janarthanan Balakrishnan,
Sergio Barta ,
Russell Belk,
Dimitrios Buhalis ,
Vincent Dutot,
Reto Felix ,
Raffaele Filieri ,
Carlos Flavián ,
Anders Gustafsson ,
Chris Hinsch
and other authors.
,
Yichuan Wang,
Ali A. Alalwan,
Sun J. (Grace) Ahn,
Janarthanan Balakrishnan,
Sergio Barta ,
Russell Belk,
Dimitrios Buhalis ,
Vincent Dutot,
Reto Felix ,
Raffaele Filieri ,
Carlos Flavián ,
Anders Gustafsson ,
Chris Hinsch
and other authors.
This paper is made freely available by the publisher.
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