Over the years cloud computing has seen significant evolution in terms of improvement in infrastructure and resource provisioning. However the continuous emergence of new applications such as the Internet of Things (IoTs) with thousands of users put a significant load on cloud infrastructure. Load balancing of resource allocation in cloud-oriented IoT is a critical factor that has a significant impact on the smooth operation of cloud services and customer satisfaction. Several load balancing strategies for cloud environment have been proposed in the past. However the existing approaches mostly consider only a few parameters and ignore many critical factors having a pivotal role in load balancing leading to less optimized resource allocation. Load balancing is a challenging problem and therefore the research community has recently focused towards employing machine learning-based metaheuristic approaches for load balancing in the cloud. In this paper we propose a metaheuristics-based scheme Data Format Classification using Support Vector Machine (DFC-SVM), to deal with the load balancing problem. The proposed scheme aims to reduce the online load balancing complexity by offline-based pre-classification of raw-data from diverse sources (such as IoT) into different formats e.g. text images media etc. SVM is utilized to classify “n” types of data formats featuring audio video text digital images and maps etc. A one-to-many classification approach has been developed so that data formats from the cloud are initially classified into their respective classes and assigned to virtual machines through the proposed modified version of Particle Swarm Optimization (PSO) which schedules the data of a particular class efficiently. The experimental results compared with the baselines have shown a significant improvement in the performance of the proposed approach. Overall an average of 94% classification accuracy is achieved along with 11.82% less energy 16% less response time and 16.08% fewer SLA violations are observed.