AbstractWe propose deception as a bridging concept that will enhance the study of misinformation, disinformation, and misperceptions. As we set it out here, the concept integrates insights from multiple social science disciplines and uniquely connects actors’ intentions, information, and attitudinal or behavioral outcomes. A focus on deception will enrich research that describes the existence of false and misleading information but stops short of identifying their influence. Equally, through its focus on how actors’ deceptive strategies are important in attempts to exercise power, it can augment the study of the cognitive and attitudinal biases that render people susceptible to misperceptions. We identify the main themes in the study of deception: media-systemic distortions in information supply; the relational interactions that both produce and activate cognitive biases; and the attributes, strategies, and techniques of deceptive entities. We conclude with a summary typology of 10 principal variables and their 57 focal indicators.